“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.”
Susan Cooper
Instagram has reached a milestone of 1 billion monthly active users.
500 million of these people are active Instagram followers and log onto the network every day.
As a result, the social media platform is at the forefront of social media marketing…
Instagram was purchased by Facebook for $1 billion in 2012. Since then, It has evolved into a large communication, marketing, and advertising platform.
It has now turned out to be a useful platform for eCommerce merchants, with a lot of promotion and conversion possibilities.
Why be on Instagram?
In 2022, Instagram eCommerce is surely the way to go.
- Your brand will be able to reach a larger audience if you use an excellent Instagram marketing plan.
- Instagram e-commerce can help you produce quality leads.
- It can help you to effectively develop a community of committed followers with whom you can share your products and solicit comments.
How will it be done?
All you have to do is use a sophisticated Instagram marketing approach to significantly increase sales for your online store.
While it’s possible to sell directly on Instagram and create eCommerce purchases.
It’s vital to make your followers feel unique and focus on building an engaged community. This is possible with lots of user-generated content.
By developing an aesthetic and exciting feed for your target audience, the social platform’s strength lies in generating more prospects for you at the top of the funnel.
Let’s look at 5 ways to leverage Instagram for eCommerce marketing.
1. Posting your products’ behind the scenes
Users feel emotionally attached as a follower when they get a behind-the-scenes look.
When you publish unique films and photographs from live events, your target audience feels closer to your brand.
Also read : How to engage your customers in 2022
2. Publish user-generated material
Do you want to build a brand that is friendly, down-to-earth, and human?
Then repost your customer’s posts, flaunting your wares.
Positive sentiment is generated by user-generated content, which provides people with a sample of how your products will look when they wear them.
According to an Iconosquare survey, 65% of customers would be gratified if a business liked their post. You’ll make them happy and feel valued by highlighting them.
Using a platform like Instafeed, you can even pull hashtags relating to your product and show them on their product page.
3. Hold a contest and give away unique coupons
Who doesn’t enjoy receiving gifts? Contests and giveaways are some of the most effective ways to grab prospects’ interest and propel them down your sales funnel.
Contests and freebies on social media can help your company gain traction.
41% of Instagram users follow brands just for the benefits and prizes.
Simply told, Instagram is an excellent way for your business to show appreciation for its customers and increase conversions.
Visually announce your offers with eye-catching images and clear text overlays.
Also read: How to use direct messages to drive customer engagement
4. Collaborate with influencers
Influencer marketing is another great way to win the confidence of your target audience.
Instagram influencers have already put in the effort to establish a rapport with their followers and earn their trust.
When influencers endorse things, their followers are more likely to purchase them.
People will buy your products if they recommend them.
Sponsored posts are also an option to quickly reach a larger audience.
You may also combine influencer marketing with advertising, as Instagram now permits sponsored video ads, where posts can be run as ads/commercials.
5. Run advertisements
If you don’t want to go through the whole process of developing a community and earning trust, and you are eager to scale the process rapidly.
You should experiment with advertisements.
- either retarget folks with whom you’ve previously established a relationship
- or reach out to a cold audience.
For the best results, combine Instagram story advertisements and in-feed ads.
Also, use more video material in your commercials because as per studies 31% of individuals who view video ads end up purchasing something.
Closing Thoughts!
Your Instagram eCommerce strategy should be fluid at all times.
Keeping things flexible and trying new ideas is the best approach to enhance your eCommerce sales.
If you haven’t taken use of the amazing opportunity that Instagram is offering for eCommerce at present, you’re missing out and giving your competitors an advantage.
To make sales on Instagram, you don’t need a large budget.
Instagram’s shopping features are constantly changing, so make sure you’re up to date on the latest news and tools to maximize your success.
