Once you have defined your audience, you must know how to engage them. Captivate your audience’s interest with engaging content.
If you want to get noticed, you must produce unique material.
Have a look at how the Indian D2C brand, MamaEarth has cracked its content.
With a compelling cause in mind: Mamaearth is known for its cruelty-free products.
This advertisement supports their belief by promoting the planting of more trees.
This appeals to the viewer’s emotional side, causing them to click on the CTA without hesitation.
The two sets of hashtags: one on the image that’s relevant to the campaign, and another set of hashtags in the caption aid in both finding and reaching their target audience.
Tip 5- It’s all about optimization.
Just creating content for your audience is not enough.
It is essential to track how your ads perform. And adjust them for better performance.
You can improve the efficacy of your Instagram ads by experimenting with different images, ad copy, and CTAs to see what works best for you.
Consider the latest ad by a D2C brand BoAt. An Indian consumer electronics company that sells earphones, headphones, and portable chargers.
BoAt has become the go-to place for electronics lovers, with over 697k Instagram followers.
As you see, they have used numbers on the image which guarantees the crucial metrics.
Numbers ensure more eyeballs on an advertisement, whether it’s a ‘10 minute‘ or ‘20 percent off.’
Closing Thoughts!
Advertising on Instagram has become a piece of cake, since Facebook and Instagram merged. Therefore, your Instagram ad campaign strategy should be fluid at all times.
Keeping things flexible and trying new ideas is the best approach to enhance your eCommerce sales.
Therefore, if you haven’t implemented the above, you’re missing out on giving your competitors an advantage.
With tools like Mezchip you can engage more with your customers on Instagram dm’s and posts.
Instagram’s shopping features are constantly changing.
To make sure you’re up to date on the latest news and tools follow Mezchip Blog.
500 million of these people are active Instagram followers and log onto the network every day.
As a result, the social media platform is at the forefront of social media marketing…
Instagram was purchased by Facebook for $1 billion in 2012. Since then, It has evolved into a large communication, marketing, and advertising platform.
It has now turned out to be a useful platform for eCommerce merchants, with a lot of promotion and conversion possibilities.
In 2022, Instagram eCommerce is surely the way to go.
Your brand will be able to reach a larger audience if you use an excellent Instagram marketing plan.
Instagram e-commerce can help you produce quality leads.
It can help you to effectively develop a community of committed followers with whom you can share your products and solicit comments.
How will it be done?
All you have to do is use a sophisticated Instagram marketing approach to significantly increase sales for your online store.
While it’s possible to sell directly on Instagram and create eCommerce purchases.
It’s vital to make your followers feel unique and focus on building an engaged community. This is possible with lots of user-generated content.
By developing an aesthetic and exciting feed for your target audience, the social platform’s strength lies in generating more prospects for you at the top of the funnel.
Let’s look at 5 ways to leverage Instagram for eCommerce marketing.
1. Posting your products’ behind the scenes
Users feel emotionally attached as a follower when they get a behind-the-scenes look.
When you publish unique films and photographs from live events, your target audience feels closer to your brand.
Do you want to build a brand that is friendly, down-to-earth, and human?
Then repost your customer’s posts, flaunting your wares.
Positive sentiment is generated by user-generated content, which provides people with a sample of how your products will look when they wear them.
According to an Iconosquare survey, 65% of customers would be gratified if a business liked their post. You’ll make them happy and feel valued by highlighting them.
Using a platform like Instafeed, you can even pull hashtags relating to your product and show them on their product page.
Who doesn’t enjoy receiving gifts? Contests and giveaways are some of the most effective ways to grab prospects’ interest and propel them down your sales funnel.
Contests and freebies on social media can help your company gain traction.
Also, use more video material in your commercials because as per studies 31% of individuals who view video ads end up purchasing something.
Closing Thoughts!
Your Instagram eCommerce strategy should be fluid at all times.
Keeping things flexible and trying new ideas is the best approach to enhance your eCommerce sales.
If you haven’t taken use of the amazing opportunity that Instagram is offering for eCommerce at present, you’re missing out and giving your competitors an advantage.
To make sales on Instagram, you don’t need a large budget.
Instagram’s shopping features are constantly changing, so make sure you’re up to date on the latest news and tools to maximize your success.
Customers give significant comments on your social media posts and advertisements for the following reasons:
It aligns with their user flow. Customers don’t want to leave their favorite social networking platform to contact you elsewhere.
So many e-commerce firms thrive on social media customer care. Consumers expect brands to respond to their comments.
Customers want to feel as if they have direct contact with your company. This extends beyond simply receiving a response.
Customers want to know that their voices are being heard. That they are being seen by your company. They want to know that you provide actual customer service rather than simply basic assistance.
A staggering 83 percent of global customers demand a response time of fewer than 24 hours.
It’s all about engaging and interacting with your audience on social media.
This means that you respond to your customer’s social media comments even if they aren’t always the kindest.
Knowing how to communicate with customers as a company can be difficult.
Therefore, we’ve put up this guide on the types of social media comments you’ll encounter and how to reply to them.
Let’s get started!
Types of social media comments
We’ll go over four different types of social media comments, each of which requires a different strategy.
1. Positive feedback or comments
When someone positively responds to one of your posts or mentions your company, you should always thank them for their time and recognize the comment.
2. Unfavorable remarks
Not every comment is a glowing endorsement or a disgruntled consumer.
Some are neutral, such as when a user asks a question, comments on a product, post, or photo, or even tag a buddy in the comments.
3. Negative feedback
Resolving issues such as order or product issues can help turn a negative comment into a repeat customer.
Comments with an angry tone, general criticism or questions of your company’s behaviour, or communications directed at specific persons are examples of this.
4. Remarks concerning a crisis
A crisis for social media teams could be a significant worldwide issue that affects customers, or it could be a period when your company is suffering public relations or legal repercussions.
Creating the ideal customer care response on social media
Customer service representatives and social media managers can’t anticipate every scenario. Social media comments can catch you off guard at times.
Follow these steps every time you want to provide outstanding social media customer care.
1. Take the time to completely comprehend the situation.
While it’s necessary to answer promptly, you don’t want to respond too quickly. If you respond too quickly, you may overlook a vital detail.
2. Prepare an answer
You can start crafting your response once you’re certain you have all of the contextual information you need. Make certain you cover the following crucial points:
Questions about the product:
Clarify your response to the inquiry.
Back up your response with real, detailed product facts and specifics.
Positive feedback:
Thank the consumer in a way that is consistent with your brand’s tone.
If it’s a good fit for your product, ask them to keep you updated on the progress.
If they have any queries, let them know you’re here to help.
Negative feedback:
Demonstrate empathy for the customer.
Accept their criticism with maturity (as opposed to disagreeing with them or attempting to silence them)
Discuss a possible solution.
Customers should be sent to your helpdesk, knowledge base, or customer care staff (as appropriate)
Before reacting to a sensitive subject, seek approval from management.
When companies reply too quickly to provocative comments, they might find themselves in hot water.
If the topic is about sustainability, equity, diversity, and inclusion, or the founders’ political beliefs or actions, you may need to run your response past your PR or communications team.
Respond to the comment and, if necessary, create a ticket via Mezchip
Leave a remark once you’ve received the appropriate response. Remember to tag the person to whom you’re responding.
3. Ensure that customer service follows up on the issue until it is resolved.
You won’t have to remember to check if the person responded if you have a ticket open in your helpdesk.
Instead, you’ll be able to see the open ticket and then proceed to the article or ad with the comment thread by clicking through.
You can use omnichannel tools like mezchip to get all your queries from your social media pages and follow up on tickets.
If the issue is critical (the client wants a return or hasn’t received their stuff in the mail), post a second comment and tag them to ensure they read your response.
You’ll acquire new customers if you follow these social media customer service principles.
If you follow these social media customer service principles, you’ll win new admirers while strengthening your existing relationships.
Direct messages(DM’s) are probably the most underrated tool on social media websites.
We all know about driving engagements through reels, posting, and replying to social media content.
But did you know the real engagement lies within Direct messages on these social media websites?
If tapped correctly and wisely, leads can be converted to customers and customers to loyal customers.
Moving conversations from a public forum to a private forum helps you to offer more personalized service and support. A feature that almost all small and medium businesses are missing out on.
In this blog, we have listed some of the most effective ways you can use Direct messages to drive customer engagement and boost sales for your brand.
Social media platforms have become a vehicle for venting out displeasures by customers.
As a business, the last thing you want is a displeased customer venting out his/ her dissatisfaction over a public forum.
It is in such scenarios that direct messages can come in as your best friend not only to save your brand image but also to build a good relationship with the displeased customer.
Direct messaging is a great way of resolving customer issues privately, effectively, and personally without having it spilled over your business and brand.
Such efforts are most appreciated by customers and help in creating brand value.
With Mezchip’s all-in-one, customer support platform you can address your customer’s issues across all social media handles through direct messages from a single dashboard.
As a business, how and to whom you send promotions and offers is important to know. If done in a wise way, you can end up with great leads and loyal customers.
However, most businesses mindlessly dm promo codes to every profile they encounter which is the last thing you want to do.
The smart way to go about is to first make customer profiles suited to your business.
Find such customers on social media websites as applicable to your customer profile. Send them a personalized message with an offer or a relevant promo code.
For instance, if your business is active on Instagram, you can find customers on your customer profile by using relevant hashtags. You can also find people through geotags. Once you have made a list of your potential customers, you can send them a personalized message.
For example, if you have an activewear brand, you can identify fitness influencers/ fitness enthusiasts[a type of customer profile] and send them the following message:
“Hey, I love your post showing your commitment and dedication towards being fit! We are an activewear brand and we resonate with your idea of fitness is forever thus would love for you to check out our new sports bras! Sign up and enjoy a flat 25% off by shopping for your first sports bra with us! Hope to see you sign up and stay fit!”
Communication is the key for any business to thrive.
Direct messaging allows businesses to have meaningful conversations with existing and potential customers.
You can use Direct messages (DM’s) to:
Inform your customers about the launch of your upcoming product;
Tell them how they can get involved in your business by writing out reviews or recommending your product,
Share exclusive behind the scenes.,
Participate in an exclusive contest
Such communications not only build interpersonal relationships but also creates meaningful ways to create positive and unique customer experiences.
This can set your business apart from the others
Creating loyal customers
Some other ways of creating loyal customers through direct messages can also be through:
Sending personalized messages in response to those featuring your brand
Sharing special content like “sneak peeks” of new things to come, behind the scenes, etc with your top followers.,
Gifting your customers gift vouchers on their birthdays
Sending surprise coupon codes, etc.,
Direct messages are undoubtedly a great way to increase customer engagement. If used wisely and efficiently, you can not not only build great customer relationships but also increase sales.
Share with us below some of the creative ways your business uses Direct messages to drive customer engagement.
The experience that a brand creates is what a customer remembers.
Gartner in its Customer 360 Summit, showed that a consumer’s purchase pleasure is a game-changer for sellers.
In fact, “81% of firms anticipated competing, on the basis of consumer delight in 2019”. This direct competition is pushing brands to improve their customer experience initiatives.
So what can your brand bring to your current approach that can help you win?
“It’s a chatbot.”
While there are numerous things that can be done, chatbots are a must-have for your shopping experience strategy.
In this post, we will be discussing how can chatbots improve a customer’s shopping experience. And how implementing chatbots will bring about a positive impact on your customer’s shopping journey.
But Before We Dive Further, Let’s First Understand What Exactly Is a Chatbot, and Why Should You Use One?
What is a ChatBot
A chatbot, by definition, is a synthetic intelligence (AI) software program that can mimic a discussion (or chat) with a user.
With the passage of time, traditional methods of attracting customers have evolved. Chatbots are increasingly being adopted by all industries including fashion, finance, entertainment, healthcare, and news.
Gartner in its report in 2011 observed that 85 % of all customer transactions will be performed without the use of humans by 2020.
Everyone is moving closer to using chatbots as a form of communication.
A chatbot has become one of the primary differentiators between brands that provide a suitable shopping experience and the rest.
How To Use Chatbots to Improve Shopping Experience:
Agents can use “ChatBots” as Assistants to help them out
According to a PwC survey, nearly 80% of American buyers believe that speed, convenience, knowledgeable guidance, and pleasant service are the most important aspects of a good purchasing experience.
Chatbots make it simple for customers to acquire answers on the move. With chatbots, they no longer have to:
Use an automated telephone system to get answers to basic questions.
Communicate via email
Raise issues on social media
They can seek help right away.
Chatbots not only help to reduce the primary response time, but they also help to reduce the decision time, which is an important measure in customer support.
While resolving a customer’s problem:
33% of an agent’s effort is spent on knowledge of the nature of the inquiry and,
Given that the majority of contacts these days occur in a virtual environment, “it is critical to establish virtual touchpoints to assist clients throughout their online experience with the brand.”
Let’s look at some of the contact touchpoints where chatbots can have the most impact:
During awareness:
A customer visiting a website for the first time may find it difficult to navigate around. Chatbots function similarly to site-specific seek bars, providing educational statistics, and relevant knowledge base articles. Enabling a chatbot on your website for your visitors will not only help answer their simple queries but can also provide bits of data that can stimulate the customer’s interest in your brand.
During evaluation:
Brands can capture the hearts of their customers by anticipating their needs before they express them. When a customer is browsing your website or product, they may encounter a few challenges. Setting triggers, such as rage-clicking, your chatbot can come up and reach out to the customer to assist them in such situations.
Customer service:
Implementing chatbots for customer service is highly important. Customer service is a constant source of contention for businesses. In general, customers wait too long for a response or do not receive one. This often results in poor ratings and dissatisfied customers.
Companies like Adidas, Nike, and Burberry have displayed exemplary customer service just by implementing chatbots. After one month of use,(Nike’s)chatbot had an 80% completion rate, fewer inquiries to customer service, and more than 1500 people had requested assistance from the chatbot. (Adidas’) Chatbot received almost 10,000 messages, a thousand of which were “Thank You” greetings.
Gathering feedback is an essential task for any organization. Records are critical for determining how your clients feel about your product and the assistance provided. Almost every consumer conversation can be used as an opportunity to provide a better experience.
With chatbots, you can collect feedback through a message even while the user is still on the page. While the experience is new, the feedback gathered is more accurate. When the purpose of collecting comments is clearly understood, the survey questions requested can be tailored accordingly.
Here are a few examples of when you can use chatbots to collect customer feedback for your brand:
Enhancing a service or product: When new features are being deployed, initiate a chatbot communication and ask customers to rate their experience with the product. You can also add open-ended questions to determine where the service or product failed.
Improving the database: Once you identify common questions and have created solution articles for chatbots to suggest, you can further improve your database by enabling the chatbot to ask the customers if the object helped them solve their problem.
Improving chatbot enjoyment: To measure how well your chatbot is functioning, provide the option to rate the experience at the end of conversational exchange with the chatbot.
Utilize your chatbots on social media
Social Chatbots are chatbots that are employed on social media. (Facebook and Twitter chatbots) generate messages for your brand and aid in customer support, advertising, and purchasing. As a brand, it is ideal that you use social media and its tools to save your business time and filter out unimportant messages and fake users.
Businesses have repurposed Facebook chatbots for modern purposes. Apart from providing quick fixes and round-the-clock service, brands are using Facebook chatbots to help them with other activities such as web hosting and managing e-commerce store.
You can also use a Facebook chatbot to send timely and personalized messages to customers based on their previous interactions. For example, TechCrunch curates articles for their readers based entirely on what they want to read.
Chatbots on Twitter
When you have your brand presence on Twitter, it is generally expected of you to meet certain expectations, such as providing quick responses and demonstrating that you genuinely care about your customers.
As such, Twitter Chatbots come in very handy.
The Twitter chatbot communicates with users via direct messaging. Clients are given quick responses to make it easier for them to communicate with their brand chatbot.
A lot of brands like Airbnb, Evernote, and Spotify have been using Twitter chatbots to provide customer care 24 hours a day/ seven days a week.
Our two cents
Using chatbots is one of the most recent trends in virtual marketing and CRM. It is intended to automate tedious tasks while also creating a perfect imitation of a human conversation.
Implementing chatbots for your business can be a huge benefit because they can save expenses, time, improve customer experience, increase conversions, and, most importantly, keep your customers happy.
Chatbots are more than just the “wave of the future” in customer support. They are in the “now and now,” giving providers more opportunities to communicate with clients in new and remarkable ways — and, more significantly, to fulfill their aspirations more effectively.
When a chatbot is “desirable at what it does,” the user has a better experience as a result of using it.
