Tag - instagram

How to create a successful Instagram ad campaign?

June 6, 2022
Mezchip
Customer Engagement, E-Commerce, Instagram
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Today, 70% of internet buyers use Instagram to find new products.

Imagine if even 10% of them are able to discover your products through Instagram!

A good Instagram marketing strategy will help you do this. Additionally, it provides a slew of benefits like higher engagement, followers, and more!

A robust Instagram ad campaign plan is required to turn your ‘gram into a revenue-generating machine.

This article will teach you 5 ways to help you get started in creating a successful Instagram ad campaign

Also read : 5 tips to create a successful Instagram e-commerce marketing strategy

Tip 1-Have a look at your competitors.

Have you ever wondered what your Instagram competition is doing right?

If not, put on your detective hats and go to work.

Understanding what your competitors are up to could help you plan your content strategy!

If your competitors are producing more user-generated material, it could indicate their engagement rate is high.

You’ll know how to improve your Instagram Ads game if you spend time analyzing your competitors’ accounts.

Tip 2-Keep your eyes on the prize.

Do you want to broaden your audience? Is it your goal to increase lead generation?

The first step toward creating a successful e-commerce campaign is putting it down and planning your strategy.

create successful Instagram Ad Campaign
Image by Gerd Altmann from Pixabay
Tip 3-Use demography and targeting to your advantage.

Now that you have planned your strategy, if you don’t know who you’re selling to, you can’t promote your products or brand.

Complete your homework.

Determine who your target consumer is and what their interests are by conducting market research.

You can figure out who you’re posting for by establishing your target audience.

  • You can target people who have already interacted with your brand. Like, people who have visited your website.
  • Target users who are similar to your current clients with lookalike audiences.
  • Or, Retarget users who previously clicked on your ads but did not purchase.
use demography to target to Instagram target audience- Instagram ad campaign
Image by Elf-Moondance from Pixabay
Tip 4- Create material that draws people in.

Instagram is, all about content.

Once you have defined your audience, you must know how to engage them. Captivate your audience’s interest with engaging content.

If you want to get noticed, you must produce unique material.

Have a look at how the Indian D2C brand, MamaEarth has cracked its content.

With a compelling cause in mind: Mamaearth is known for its cruelty-free products.

This advertisement supports their belief by promoting the planting of more trees.

This appeals to the viewer’s emotional side, causing them to click on the CTA without hesitation.

The two sets of hashtags: one on the image that’s relevant to the campaign, and another set of hashtags in the caption aid in both finding and reaching their target audience.

Tip 5- It’s all about optimization.

Just creating content for your audience is not enough.

It is essential to track how your ads perform. And adjust them for better performance.

You can improve the efficacy of your Instagram ads by experimenting with different images, ad copy, and CTAs to see what works best for you.

Consider the latest ad by a D2C brand BoAt. An Indian consumer electronics company that sells earphones, headphones, and portable chargers.

BoAt has become the go-to place for electronics lovers, with over 697k Instagram followers.

This is their ad, which we adore!

boAT instagram ad campaign
Image Source: https://www.boat-lifestyle.com/products/rockerz-330

As you see, they have used numbers on the image which guarantees the crucial metrics.

Numbers ensure more eyeballs on an advertisement, whether it’s a ‘10 minute‘ or ‘20 percent off.’

Closing Thoughts!

Advertising on Instagram has become a piece of cake, since Facebook and Instagram merged. Therefore, your Instagram ad campaign strategy should be fluid at all times.

Keeping things flexible and trying new ideas is the best approach to enhance your eCommerce sales.

Therefore, if you haven’t implemented the above, you’re missing out on giving your competitors an advantage.

With tools like Mezchip you can engage more with your customers on Instagram dm’s and posts.

Instagram’s shopping features are constantly changing.

To make sure you’re up to date on the latest news and tools follow Mezchip Blog.

5 tips for a successful Instagram eCommerce marketing strategy

May 30, 2022
Mezchip
Customer Engagement, E-Commerce, Instagram
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close up of smart phone

“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.”

Susan Cooper

Instagram has reached a milestone of 1 billion monthly active users.

500 million of these people are active Instagram followers and log onto the network every day.

As a result, the social media platform is at the forefront of social media marketing…

Instagram was purchased by Facebook for $1 billion in 2012. Since then, It has evolved into a large communication, marketing, and advertising platform.

It has now turned out to be a useful platform for eCommerce merchants, with a lot of promotion and conversion possibilities.

tips to create a successful instagram ecommerce marketing strategy
Image by Prodeep Ahmeed from Pixabay

Why be on Instagram?

In 2022, Instagram eCommerce is surely the way to go.

  • Your brand will be able to reach a larger audience if you use an excellent Instagram marketing plan.
  • Instagram e-commerce can help you produce quality leads.
  • It can help you to effectively develop a community of committed followers with whom you can share your products and solicit comments.

How will it be done?

All you have to do is use a sophisticated Instagram marketing approach to significantly increase sales for your online store.

While it’s possible to sell directly on Instagram and create eCommerce purchases.

It’s vital to make your followers feel unique and focus on building an engaged community. This is possible with lots of user-generated content.

By developing an aesthetic and exciting feed for your target audience, the social platform’s strength lies in generating more prospects for you at the top of the funnel.

Let’s look at 5 ways to leverage Instagram for eCommerce marketing.

1. Posting your products’ behind the scenes

Users feel emotionally attached as a follower when they get a behind-the-scenes look.

When you publish unique films and photographs from live events, your target audience feels closer to your brand.

Also read : How to engage your customers in 2022

2. Publish user-generated material

Do you want to build a brand that is friendly, down-to-earth, and human?

Then repost your customer’s posts, flaunting your wares.

Positive sentiment is generated by user-generated content, which provides people with a sample of how your products will look when they wear them.

According to an Iconosquare survey, 65% of customers would be gratified if a business liked their post. You’ll make them happy and feel valued by highlighting them.

Using a platform like Instafeed, you can even pull hashtags relating to your product and show them on their product page.

3. Hold a contest and give away unique coupons

Who doesn’t enjoy receiving gifts? Contests and giveaways are some of the most effective ways to grab prospects’ interest and propel them down your sales funnel.

Contests and freebies on social media can help your company gain traction.

41% of Instagram users follow brands just for the benefits and prizes.

Simply told, Instagram is an excellent way for your business to show appreciation for its customers and increase conversions.

Visually announce your offers with eye-catching images and clear text overlays.

Also read: How to use direct messages to drive customer engagement

mamaearth instagram ecommerce marketing strategy
https://www.instagram.com/p/CbH3TF8gjfa/?utm_source=ig_web_copy_link

4. Collaborate with influencers

Influencer marketing is another great way to win the confidence of your target audience.

Instagram influencers have already put in the effort to establish a rapport with their followers and earn their trust.

When influencers endorse things, their followers are more likely to purchase them.

People will buy your products if they recommend them.

Sponsored posts are also an option to quickly reach a larger audience.

You may also combine influencer marketing with advertising, as Instagram now permits sponsored video ads, where posts can be run as ads/commercials.

5. Run advertisements

If you don’t want to go through the whole process of developing a community and earning trust, and you are eager to scale the process rapidly.

You should experiment with advertisements.

  • either retarget folks with whom you’ve previously established a relationship
  • or reach out to a cold audience.

For the best results, combine Instagram story advertisements and in-feed ads.

Also, use more video material in your commercials because as per studies 31% of individuals who view video ads end up purchasing something.

Closing Thoughts!

Your Instagram eCommerce strategy should be fluid at all times.

Keeping things flexible and trying new ideas is the best approach to enhance your eCommerce sales.

If you haven’t taken use of the amazing opportunity that Instagram is offering for eCommerce at present, you’re missing out and giving your competitors an advantage.

To make sales on Instagram, you don’t need a large budget.

Instagram’s shopping features are constantly changing, so make sure you’re up to date on the latest news and tools to maximize your success.