Tag - e-commerce

Difference Between Whatsapp API and Whatsapp Business

Whatsapp Business API and Whatsapp Business are two different apps that you can use to develop your business. Both these apps offer the same features like sending instant messages, making calls, and much more. However, there are some differences between them that you should know about before choosing one of them.

What is Whatsapp API?

Whatsapp Business API is a commercial solution that enables you to send professional messages, including photos and videos, to your customers and potential customers. The API uses the power of WhatsApp’s text messaging and voice-calling features to deliver your messages in real time.

What is Whatsapp Business?

WhatsApp Business is a messaging app that allows you to create groups, share files and send messages. It is easy to use and allows you to communicate with your clients, colleagues, and employees without worrying about the cost of calling or sending text messages.

The Subtle Difference Between Whatsapp API and Whatsapp Business

Even though both are Whatsapp programs, they differ in several ways. Here, we’ll examine how they differ from one another.

Whatsapp API message is sent with a registered phone number of the company.

When you send a message with the Whatsapp Business API, it is sent to the phone number that you registered for your company. This means that if someone else were to send an SMS or MMS with this number, they will be able to view it as though it were sent from your device.

However, when sending a WhatsApp Business API message using your account and not being logged in as a venture’s owner (or vice versa), all messages are sent through Whatsapp’s servers and not directly onto another person’s device. The only way someone could see this type of message is if they somehow figured out their IP address – which isn’t easy.

Whatsapp Business API can only be used by companies approved by WhatsApp.

Only the companies that Whatsapp has approved can use WhatsApp Business API. It’s a part of WhatsApp Business. Companies can use it for marketing purposes only and not for personal use.

Whatsapp API is an ideal choice for businesses 

  • Whatsapp Business API is an ideal choice for businesses to send instant messages or alerts in bulk to their clients and customers.
  • It’s a paid service, so you don’t have to worry about losing money with this platform.
  • The Whatsapp API provides you with the opportunity to reach out to your customers. The channels include SMS, emails, and mobile app push notifications at any given time of day or night.

Whatsapp Business App is a free application 

Whatsapp Business App is available on Google Play Store or Apple App Store. Users can download it on any device with an active mobile number and internet connection. The app is available for both Android and iOS platforms. Anyone with a smartphone or tablet can use it, irrespective of the operating system they use.

You can also make use of this tool if you want to build your own business through WhatsApp marketing strategies.

You can have everything with a Whatsapp Business account

With a Whatsapp Business account, you can have chats, make calls, write stories, change display pictures and status, etc. This platform lets businesses communicate with their customers in real time. You can check out the features of this platform here: https://business.whatsapp.com/.  

Both applications are useful for business purposes

Both Whatsapp API and Whatsapp Business are apps for commercial purposes. But the way of developing them is different.

WhatsApp API is a service that companies can use after getting approved by WhatsApp. Therefore, it is an ideal choice for businesses to send instant messages or alerts in bulk to their clients and customers.

On the other hand, it’s difficult to use WhatsApp Business without their approval. You need their help because of some limitations regarding their usage. Some of these limitations are 50K characters per message and alert etc.


We have discussed two different types of Whatsapp: Whatsapp Business API and Whatsapp Business and how to use them. Now you know the difference between these two, which one is better for your company? We can answer this question with a simple question: Which one suits your business needs? We hope this help you in scaling up your company.

Bulk Generate Coupons For Your WooCommerce Website

white paper bag surrounded by red balloons

For both WooCommerce store owners and customers, discount coupons are all-time favorites.

Coupons are an effective way to promote your WooCommerce store.

It basically attracts customers to purchase your products and increases sales.

WooCommerce itself offers a coupon generator plugin that allows you to generate coupons for your customers.

However, the inbuilt coupon setup provided in the WooCommerce plugin does not have the provision to create bulk coupons.

This is why you might need to use third-party plugins to provide this functionality.

By using either of the below third-party coupon extensions, you will be able to bulk generate coupons for your Woocommerce website in just a few steps. 

Also read : 5 best WordPress plugins for customer support

1. Smart Coupons for WooCommerce

Smart Coupons is a powerful coupon management plugin that helps you to bulk generate coupons for your Woocommerce website.

It shows coupons on the product & cart page, and share coupons via emails to customers.

Here’s how to set up the bulk generator:

1: Go to ‘Marketing’ which will open the ‘Coupon’ tab.

2: Next, tap on the ‘Bulk Generate’ tab which you will find next to the Coupons tab.

3: Enter the number of coupons you want to generate in bulk.

4: Next, choose to generate options, i.e., whether to:

  • Add generated coupons to the database/store.
  • Export the generated coupons to CSV.
  • Email the generated coupons to the recipients.

Step 5: Set the other coupon details as required.

Step 6: Finally, click on Apply.

As such, all the coupons generated will have the same configuration but with different & unique coupon codes.

2. Coupon Generator for WooCommerce

Coupon generator is another plugin that you can go for to bulk generate coupons for your Woocommerce website.

It helps you generate unlimited coupons and vouchers at the same time.

There are three steps for this coupon generation process:

Step 1: Introduction

First, you will be on the introduction page explaining the process to generate bulk coupons.

If you are doing it for the first time, then read through the instructions carefully, and when you are ready, click on ‘Continue to the next step.’

Step 2: Coupon Options

In this step, it allows you to set up the coupon options and you can configure the coupons as per your requirement


If you require multiple coupons with different values, then you will have to run the coupon generator numerous times with different settings.

Step 3: Generator options

In this step, you have to select the number of coupons you want to generate for your Woocommerce website and click on continue to generate coupons.

Step 4: Generating coupons

Here your coupon generation process begins.

By default, this plugin will generate a maximum of 500 coupons on each step.

And if you want to generate 10,000 coupons at a time, the generator will process through 20 steps to complete the bulk coupon generation.

The time taken to generate 500 coupons per batch may differ based on the site’s server.

Also, the coupon generation process has been so optimized that the smart thing to bulk generate coupons for your WooCommerce website will be to run it when your website has low traffic.


Usually, customers are more inclined to purchase when eCommerce stores provide discount coupons and attractive deals.

If you run an online store with WooCommerce and want to create a group of coupons that you can give to customers or need 1000 coupons to give to a deals site like Groupon, this plugin will save you a lot of time!

If you want to eliminate manual work, save time and avoid the hassle of coupon codes, switch to bulk generating coupons.

How to create a successful Instagram ad campaign?

person using smartphone

Today, 70% of internet buyers use Instagram to find new products.

Imagine if even 10% of them are able to discover your products through Instagram!

A good Instagram marketing strategy will help you do this. Additionally, it provides a slew of benefits like higher engagement, followers, and more!

A robust Instagram ad campaign plan is required to turn your ‘gram into a revenue-generating machine.

This article will teach you 5 ways to help you get started in creating a successful Instagram ad campaign

Also read : 5 tips to create a successful Instagram e-commerce marketing strategy

Tip 1-Have a look at your competitors.

Have you ever wondered what your Instagram competition is doing right?

If not, put on your detective hats and go to work.

Understanding what your competitors are up to could help you plan your content strategy!

If your competitors are producing more user-generated material, it could indicate their engagement rate is high.

You’ll know how to improve your Instagram Ads game if you spend time analyzing your competitors’ accounts.

Tip 2-Keep your eyes on the prize.

Do you want to broaden your audience? Is it your goal to increase lead generation?

The first step toward creating a successful e-commerce campaign is putting it down and planning your strategy.

create successful Instagram Ad Campaign
Image by Gerd Altmann from Pixabay
Tip 3-Use demography and targeting to your advantage.

Now that you have planned your strategy, if you don’t know who you’re selling to, you can’t promote your products or brand.

Complete your homework.

Determine who your target consumer is and what their interests are by conducting market research.

You can figure out who you’re posting for by establishing your target audience.

  • You can target people who have already interacted with your brand. Like, people who have visited your website.
  • Target users who are similar to your current clients with lookalike audiences.
  • Or, Retarget users who previously clicked on your ads but did not purchase.
use demography to target to Instagram target audience- Instagram ad campaign
Image by Elf-Moondance from Pixabay
Tip 4- Create material that draws people in.

Instagram is, all about content.

Once you have defined your audience, you must know how to engage them. Captivate your audience’s interest with engaging content.

If you want to get noticed, you must produce unique material.

Have a look at how the Indian D2C brand, MamaEarth has cracked its content.

With a compelling cause in mind: Mamaearth is known for its cruelty-free products.

This advertisement supports their belief by promoting the planting of more trees.

This appeals to the viewer’s emotional side, causing them to click on the CTA without hesitation.

The two sets of hashtags: one on the image that’s relevant to the campaign, and another set of hashtags in the caption aid in both finding and reaching their target audience.

Tip 5- It’s all about optimization.

Just creating content for your audience is not enough.

It is essential to track how your ads perform. And adjust them for better performance.

You can improve the efficacy of your Instagram ads by experimenting with different images, ad copy, and CTAs to see what works best for you.

Consider the latest ad by a D2C brand BoAt. An Indian consumer electronics company that sells earphones, headphones, and portable chargers.

BoAt has become the go-to place for electronics lovers, with over 697k Instagram followers.

This is their ad, which we adore!

As you see, they have used numbers on the image which guarantees the crucial metrics.

Numbers ensure more eyeballs on an advertisement, whether it’s a ‘10 minute‘ or ‘20 percent off.’

Closing Thoughts!

Advertising on Instagram has become a piece of cake, since Facebook and Instagram merged. Therefore, your Instagram ad campaign strategy should be fluid at all times.

Keeping things flexible and trying new ideas is the best approach to enhance your eCommerce sales.

Therefore, if you haven’t implemented the above, you’re missing out on giving your competitors an advantage.

With tools like Mezchip you can engage more with your customers on Instagram dm’s and posts.

Instagram’s shopping features are constantly changing.

To make sure you’re up to date on the latest news and tools follow Mezchip Blog.

5 tips for a successful Instagram eCommerce marketing strategy

close up of smart phone

“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.”

Susan Cooper

Instagram has reached a milestone of 1 billion monthly active users.

500 million of these people are active Instagram followers and log onto the network every day.

As a result, the social media platform is at the forefront of social media marketing…

Instagram was purchased by Facebook for $1 billion in 2012. Since then, It has evolved into a large communication, marketing, and advertising platform.

It has now turned out to be a useful platform for eCommerce merchants, with a lot of promotion and conversion possibilities.

tips to create a successful instagram ecommerce marketing strategy
Image by Prodeep Ahmeed from Pixabay

Why be on Instagram?

In 2022, Instagram eCommerce is surely the way to go.

  • Your brand will be able to reach a larger audience if you use an excellent Instagram marketing plan.
  • Instagram e-commerce can help you produce quality leads.
  • It can help you to effectively develop a community of committed followers with whom you can share your products and solicit comments.

How will it be done?

All you have to do is use a sophisticated Instagram marketing approach to significantly increase sales for your online store.

While it’s possible to sell directly on Instagram and create eCommerce purchases.

It’s vital to make your followers feel unique and focus on building an engaged community. This is possible with lots of user-generated content.

By developing an aesthetic and exciting feed for your target audience, the social platform’s strength lies in generating more prospects for you at the top of the funnel.

Let’s look at 5 ways to leverage Instagram for eCommerce marketing.

1. Posting your products’ behind the scenes

Users feel emotionally attached as a follower when they get a behind-the-scenes look.

When you publish unique films and photographs from live events, your target audience feels closer to your brand.

Also read : How to engage your customers in 2022

2. Publish user-generated material

Do you want to build a brand that is friendly, down-to-earth, and human?

Then repost your customer’s posts, flaunting your wares.

Positive sentiment is generated by user-generated content, which provides people with a sample of how your products will look when they wear them.

According to an Iconosquare survey, 65% of customers would be gratified if a business liked their post. You’ll make them happy and feel valued by highlighting them.

Using a platform like Instafeed, you can even pull hashtags relating to your product and show them on their product page.

3. Hold a contest and give away unique coupons

Who doesn’t enjoy receiving gifts? Contests and giveaways are some of the most effective ways to grab prospects’ interest and propel them down your sales funnel.

Contests and freebies on social media can help your company gain traction.

41% of Instagram users follow brands just for the benefits and prizes.

Simply told, Instagram is an excellent way for your business to show appreciation for its customers and increase conversions.

Visually announce your offers with eye-catching images and clear text overlays.

Also read: How to use direct messages to drive customer engagement

mamaearth instagram ecommerce marketing strategy

4. Collaborate with influencers

Influencer marketing is another great way to win the confidence of your target audience.

Instagram influencers have already put in the effort to establish a rapport with their followers and earn their trust.

When influencers endorse things, their followers are more likely to purchase them.

People will buy your products if they recommend them.

Sponsored posts are also an option to quickly reach a larger audience.

You may also combine influencer marketing with advertising, as Instagram now permits sponsored video ads, where posts can be run as ads/commercials.

5. Run advertisements

If you don’t want to go through the whole process of developing a community and earning trust, and you are eager to scale the process rapidly.

You should experiment with advertisements.

  • either retarget folks with whom you’ve previously established a relationship
  • or reach out to a cold audience.

For the best results, combine Instagram story advertisements and in-feed ads.

Also, use more video material in your commercials because as per studies 31% of individuals who view video ads end up purchasing something.

Closing Thoughts!

Your Instagram eCommerce strategy should be fluid at all times.

Keeping things flexible and trying new ideas is the best approach to enhance your eCommerce sales.

If you haven’t taken use of the amazing opportunity that Instagram is offering for eCommerce at present, you’re missing out and giving your competitors an advantage.

To make sales on Instagram, you don’t need a large budget.

Instagram’s shopping features are constantly changing, so make sure you’re up to date on the latest news and tools to maximize your success.

5 best CRM for WooCommerce in 2022

gray and blue stainless steel shopping cart

A WooCommerce CRM is one of the essential tools for small to large-sized online merchants using WordPress. The best CRM for WooCommerce can help manage customers and enhance their overall experience, ultimately leading to an increase in the conversion rate, site traffic, and sales.

With a plethora of options available, choosing the best CRM for WooCommerce can get a bit tricky. To help you out, we have shared the five best CRM for WooCommerce in 2022.


Mezchip is an omnichannel CRM platform developed for WooCommerce to provide a personalized customer experience. The tool makes use of advanced technology, big data, and data science, and automation to analyze customer behavior. Based on the analysis, the tool predicts customer issues and helps take a proactive approach to solve them.

Mezchip also integrates with your existing support channels like Facebook, Instagram, and WhatsApp to provide the ultimate customer experience, all from a single place.

There are four pricing plans available. There is a free plan, while the paid plans start at INR 1999 per month and go up to INR 8999 a month.

If you would like to try Mezchip, you can book a demo here. You will be given a ten-minute walkthrough of the product. There will also be an additional five minutes reserved for answering any queries or questions you might have.

Also read How to engage your customers in 2022: Trends to watch out for


The CRM platform helps increase compatibility and improve analytical solutions that help businesses scale their operations easily. Metrilo also enables businesses to send emails and check product performance, total revenue, and customer interaction, all from a single dashboard.

The pricing plans for Metrilo start at $119 per month, while the top-tier premium plan starts from $299 per month. Businesses can also opt for a 14-day trial, after which they can decide on a plan that best suits them.

Jetpack CRM

The Jetpack CRM provides all the tools needed to manage customer relationships and grow business. It is one of the simplest and fastest tools available, which makes it one of the best CRM for WooCommerce.

Jetpack CRM is also highly customisable. Businesses can turn off parts of the CRM that are not needed, ensuring that businesses can focus only on the important things.

Users can get the basic features with the free version of the tool. The advanced versions are available via paid plans that start at $11 per month.

HubSpot for WooCommerce

The HubSpot for WooCommerce plugin lets businesses connect the CRM to the WooCommerce store. This enables auto-syncing of customers, products, orders, and other data with HubSpot in real-time.

There is also seamless integration for Facebook, Instagram, and other online platforms that further simplifies customer management and helps with business growth.

The CRM and the WooCommerce plugin are available for free. There are paid plans too that provide access to advanced features. The Bundle suite proves to be the best option and starts at just $45 per month.

Agile CRM

Last but not least, on the list of best CRM for WooCommerce is Agile CRM. The tool helps businesses identify customers, segregate them, add tasks, deliver customer support, and much more.

The CRM also has unique features that empower businesses to generate and capture leads, develop landing pages, automate marketing workflows, and more.

Agile CRM offers free as well as paid plans. The starter plan starts at $8.99 a month, while the Enterprise plan costs $47.99 a month.

These were our top five picks of the best CRM for WooCommerce in 2022. Each of these tools provides the best customer relationship management features. The decision, ultimately, is yours. Choose a tool that best aligns with your budget and business needs. You will definitely see a high rate of customer satisfaction and experience exponential business growth.

Mezchip is now an official Instamojo App Partner

two person in long sleeved shirt shakehand

Instamojo’s ecosystem is changing as it continues to support a growing number of India’s major eCommerce sites, brands, and merchants.They’ve expanded their program to include partners who can meet merchant demand. As such we are very thrilled to announce that Mezchip is the first omnichannel customer service platform for Instamojo merchants.

How Instamojo and Mezchip will help Indian merchants?

The Instamojo App Store assists Indian merchants in finding apps and solutions they require to start and grow their businesses. This Partnership program is just for Partner apps that have demonstrated a level of product quality, performance, and support that can be depended on for Instamojo Merchant’s unique and frequently complicated requirements.

Merchants require dependable and cost-effective solutions. When thousands of consumers are wondering where their purchase is following a sale or if they should order a half-size higher, a customer assistance platform that can keep up is required.

As a result, Mezchip is the only customer service platform to pass the test. We assist retailers and e-commerce store owners in lowering costs and increasing earnings.

Suggested Read: Download e-book on Treating the king right by Instamojo*Mezchip

Save your time

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Photo by Moose Photos on Pexels.com

Did you know that 70% of customer care tickets are devoted to assisting customers with purchase updates, edits, changes, or cancellations? That’s tremendously time-consuming and an expensive affair. You can make your team’s lives easier by connecting your store with your existing support channels and saving up to 30% of your time.

Suggested Read: How Can Small Businesses Provide Great Customer Service

Right Customer Support tool can help increase sales conversions

man wearing pink polo shirt with text overlay
Photo by Artem Beliaikin on Pexels.com

As more customers want queries resolved before they buy, we help merchants monetize and track every interaction with their customers. Categorize conversations as leads or support and resolve on the go to convert more leads to sales.

How to engage your customers in 2022

black blue and red graph illustration

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

For years, marketers have followed a slogan that many believed would always be true.

“Content is king”

There’s no questioning the value of strong content as a crucial component of your marketing mix.

Without it, your target audience won’t have the information they need to make an informed purchase decision.

Marketers who understand the value of the customer experience have altered gears to create a CX-centric marketing approach.

However, like with any marketing approach, ongoing analysis, adjustment, and adaptability to changes in customer behavior are required.

That’s why, from one year to the next, customer experience trends have changed.

Keeping up with the latest CX trends is critical to assure long-term success and engage your customers in the target market.

Image source: Pixabay

Take a look at the customer service trends emerge between now and 2022.

How many of these do you use in your own CX strategy?

1. The consumer experience across all channels

Providing outstanding CX entails designing the buyer experience to tell a clear, concise story that represents your business and allows the buyer to easily transition from one touchpoint to the next.

An omnichannel customer experience facilitates contact via several channels at the same time.

This means that a customer can communicate with a brand via any channel, including text, email, social media platforms, without experiencing an interruption in service quality.

This helps to unify the customer journey by allowing for a smooth engagement at every stage.

2. Customer service with advanced AI

Chatbots have been around for a long time.

But they are smarter than ever in 2022, and they frequently provide exceptional customer service and assistance.

Like chatbots, virtual assistants give an interactive voice for clients seeking assistance.

In reality, many customers, particularly millennials, have stated that they are more satisfied with the engagement, information, and support provided by chatbots and virtual assistants than with human customer service.

Adding a chatbot or virtual assistant to your website allows you to deliver real-time customer service, and the advanced AI allows for intelligent assistance with minimal error.

Click to read more can chatbots improve a customer’s shopping experience?

3. Virtual reality and augmented reality

Marketers now include virtual reality and augmented reality into their marketing mix to deliver a more engaging and memorable customer experience.

A brand can set itself apart from competitors in the business by delivering an immersive experience.

Of course, VR and AR have several applications, but they are particularly useful in the furniture, kitchen and bath, and living industries.

AR apps help consumers better picture how things will appear, making the buying process both more fun and influential.

When combined with high-resolution photographs and video, the possibilities for creating an unforgettable consumer experience are endless.

4. Interactive selling aids

Sales tools, like embedded quizzes or price measurement tools, can help a company stand out from the competition.

It can also turn potential buyers into loyal customers by over 90% of marketers.

Interactive sales tools are most effective near the end of the sales funnel, but they can be used at any time as long as they’re well-aligned with other marketing materials.

5. Individualized encounters

Making CX as individualized as possible is one method to truly improve it.

One-size-fits-all marketing is an out-of-date approach that is unlikely to yield positive outcomes.

Today, there are a plethora of easy technologies that can be used to provide a personalized experience for customers.

You can recommend new products based on previous purchases or send targeted email marketing.

Even websites can be customized to display personalized content when a particular customer returns.

Read further on How to achieve a personalized customer experience for your online store?

6. Data protection

It seems like we learn about another company’s data breach every day, with hackers stealing the sensitive information of thousands of customers.

Such an occurrence might quickly cause a customer to lose faith in a company.

As a result, several companies have increased their cybersecurity efforts and improved data privacy for their customers.

Having a solid cybersecurity plan in place demonstrates your company is serious about keeping client data private and secure and increases brand trust.

Today’s CX pioneers understand that offering an exceptional customer experience at every stage of the buying journey is critical.

While new trends emerge and others fade away in the coming years, the ultimate goal remains the same: always keep the customer in mind.

This may require focusing more on the customer than on earnings at times. But your customers will notice, and profits will flow just as smoothly as before.

As you can see from the trends above, a mix of modern and old school tactics can be combined to give outstanding CX.

From advanced technology, to providing immersive experiences you can make them feel valued.

Image: Pixabay

While all of these trends are now very beneficial, understanding the consumer is an important component to get the maximum possible value.

You can provide a better experience to your target audience if you have a deeper grasp of who they are.

This is a trend that is certain to continue. Those that can learn from the data they collect will be able to perfect the customer experience and secure a larger piece of the market.

Intercom vs Mezchip for WooCommerce

intercom vs mezchip

Customer interactions are more crucial than they’ve ever been.

However, the size and nature of internet commerce and escalating client expectations, make it challenging to establish—and maintain—those relationships.

An All-in-one customer communications platform is used by sales, marketing, and support teams to achieve faster growth through stronger interactions.

Most of them are full customer communications platforms with bots, apps, product tours, and more.

Some even have email, messaging, and a help center—so you can maintain excellent customer interactions at all times.

To aid in your evaluation of potential customer service solutions, we have compared two customer service options, Intercom vs Mezchip.

Also read: 5 best WooCommerce chat support plugin in 2022

Both platforms provide a variety of packages, features, and perks that can assist your team in delighting consumers and achieving success.



Intercom Integration for WooCommerce allows you to communicate directly with your customers and give on-site support. 

It syncs order details, customer data, and other relevant data into the platform, allowing you to rapidly fix the issue.

It also adds a form to each purchase description in your business, allowing consumers to contact you directly. For the most frequently requested questions, you can create automated responses.

Customers can access their My Account pages to keep track of their support requests. They might go over previous talks with you and initiate follow-ups.

It’s not a problem if you have multiple businesses. Intercom for WooCommerce collects questions from all of your websites, allowing you to react to them all from one place.


Priced at 129$ billed annually


Mezchip is an omnichannel customer support dashboard where you can manage your customer communications across support channels.

You can use Mezchip to communicate with potential and existing customers via email, Facebook, Instagram, and Whatsapp.

You can respond to multiple customer queries, and engage with your potential customers. 

mezchip dashboard
Mezchip Dasboard

Mezchip gives you a separate platform dedicated entirely to your support staff.

Deep integration with your WooCommerce Store empowers your support staff to send personalized messages to customers. You can also manage returns and cancellations without juggling information across email, messaging apps, and store.


Manage customer queries across Email, Facebook/Instagram DM’s and Whatsapp from a single platform :

View and Respond to customer queries across your existing support platforms all from one place. Save time, get repeat customers and build your brand value.

View and manage your Store orders from a single platform:

Just enter order details and get access to order, payment, and shipment details. Track shipments, update order details, and cancel orders all from one place. No more juggling between your Store and support channels.

Create Custom Channels & Close dialogues:

You can create new channels for support queries from phones or messages. Create and track in real-time unresolved dialogues.

Get Push Notifications:

Get instantly notified of customer messages across any channel. No more missing out on leads or customer queries. 

Integrate Multiple Stores and channels:

You can integrate multiple Woocommerce stores and support channels from a single dashboard at a very low cost.

Sort and prioritize customers and tickets: Sort tickets by tags and stay on top on each conversation

Collaborate with team members:

Assign tickets to team members. Set up rules to auto-assign dialogues to the team, collaborate and respond to multiple queries at the same time

Pricing :

Starts at $29/ month for 750 tickets (See pricing page)

To summarise Intercom vs Mezchip debate, Intercom has a wholesome feel to it and is more focused on customer satisfaction. But it might be prohibitively expensive for smaller businesses.

If you’re searching for a middle ground, I’d suggest trying out some other options, such as Mezchip. It combines the best aspects of both worlds and is less expensive than Intercom.

Take a 1 month free trial of Mezchip and experience it in action.

How to handle social media comments for e-commerce business

customer service on social media

“When you assume negative intent, you’re angry. If you take away that anger and assume positive intent, you will be amazed.”

Indra Nooyi

Today, social media is one of the most significant avenues for customer service.

However, some e-commerce businesses are wary of devoting too much time to social media customer support.

If spending time on social media comments is a bad idea, I would encourage you to think about it again.

Why do customers use social media channels to communicate?

The most successful e-commerce companies, come as close to their customers as possible.

They pay attention to their customer’s comments and input and establish lines of communication on their terms.

Image: https://pixabay.com/photos/smileys-customer-satisfaction-review-5617876/

Customers give significant comments on your social media posts and advertisements for the following reasons:

  • It aligns with their user flow. Customers don’t want to leave their favorite social networking platform to contact you elsewhere.
  • So many e-commerce firms thrive on social media customer care. Consumers expect brands to respond to their comments.
  • Customers want to feel as if they have direct contact with your company. This extends beyond simply receiving a response.
  • Customers want to know that their voices are being heard. That they are being seen by your company. They want to know that you provide actual customer service rather than simply basic assistance.

A staggering 83 percent of global customers demand a response time of fewer than 24 hours.

It’s all about engaging and interacting with your audience on social media.

This means that you respond to your customer’s social media comments even if they aren’t always the kindest.

Knowing how to communicate with customers as a company can be difficult.

Therefore, we’ve put up this guide on the types of social media comments you’ll encounter and how to reply to them.

Let’s get started!

Types of social media comments

We’ll go over four different types of social media comments, each of which requires a different strategy.

1. Positive feedback or comments

When someone positively responds to one of your posts or mentions your company, you should always thank them for their time and recognize the comment.

2. Unfavorable remarks

Not every comment is a glowing endorsement or a disgruntled consumer.

Some are neutral, such as when a user asks a question, comments on a product, post, or photo, or even tag a buddy in the comments.

3. Negative feedback

Resolving issues such as order or product issues can help turn a negative comment into a repeat customer.

Comments with an angry tone, general criticism or questions of your company’s behaviour, or communications directed at specific persons are examples of this.

4. Remarks concerning a crisis

A crisis for social media teams could be a significant worldwide issue that affects customers, or it could be a period when your company is suffering public relations or legal repercussions.

Creating the ideal customer care response on social media

Customer service representatives and social media managers can’t anticipate every scenario. Social media comments can catch you off guard at times.

Image Source: https://pixabay.com/images/id-5187243/

Follow these steps every time you want to provide outstanding social media customer care.

1. Take the time to completely comprehend the situation.

While it’s necessary to answer promptly, you don’t want to respond too quickly. If you respond too quickly, you may overlook a vital detail.

2. Prepare an answer

You can start crafting your response once you’re certain you have all of the contextual information you need. Make certain you cover the following crucial points:

  • Questions about the product:
    • Clarify your response to the inquiry.
    • Back up your response with real, detailed product facts and specifics.
  • Positive feedback:
    • Thank the consumer in a way that is consistent with your brand’s tone.
    • If it’s a good fit for your product, ask them to keep you updated on the progress.
    • If they have any queries, let them know you’re here to help.
  • Negative feedback:
    • Demonstrate empathy for the customer.
    • Accept their criticism with maturity (as opposed to disagreeing with them or attempting to silence them)
    • Discuss a possible solution.
    • Customers should be sent to your helpdesk, knowledge base, or customer care staff (as appropriate)
    • Before reacting to a sensitive subject, seek approval from management.

When companies reply too quickly to provocative comments, they might find themselves in hot water.

If the topic is about sustainability, equity, diversity, and inclusion, or the founders’ political beliefs or actions, you may need to run your response past your PR or communications team.

  • Respond to the comment and, if necessary, create a ticket via Mezchip

Leave a remark once you’ve received the appropriate response. Remember to tag the person to whom you’re responding.

3. Ensure that customer service follows up on the issue until it is resolved.

You won’t have to remember to check if the person responded if you have a ticket open in your helpdesk.

Instead, you’ll be able to see the open ticket and then proceed to the article or ad with the comment thread by clicking through.

You can use omnichannel tools like mezchip to get all your queries from your social media pages and follow up on tickets.

If the issue is critical (the client wants a return or hasn’t received their stuff in the mail), post a second comment and tag them to ensure they read your response.

You’ll acquire new customers if you follow these social media customer service principles.

If you follow these social media customer service principles, you’ll win new admirers while strengthening your existing relationships.

Zendesk vs Mezchip for WooCommerce

We all understand the importance of customer support.

But when asked WHY, we may find it difficult to express a response.

Investing in customer support tools is difficult to market both internally and outside if you don’t have a solid answer to the question.

So, what makes customer support so crucial for small businesses?

  • It Aids in attracting and retaining clients.
  • Raises the customer’s lifetime value.
  • Provides information that will help you better your product/ service.

Satisfied customers are less likely to shop elsewhere.

A variety of factors can make a consumer angry. However, a bad customer service experience can be the primary reason for customers to churn.

 Read more on Why are my customers dropping out?

Customer requests come in from all directions. Therefore, customer support necessitates a great deal of work, concentration, and time management

The perfect help-desk tool is one that collates all your existing communication channels into a single channel. It provides you with everything you need to know to effectively handle incoming queries without losing your mind or your CAT!.

In this blog, we are going to compare Zendesk vs Mezchip two well-known support desk applications to help you make this decision.


This is one such helpdesk tool that streamlines your WooCommerce business by centralizing customer orders and inquiries.

It organizes your WooCommerce store by managing customer orders and inquiries at one place with a proper trail and hassle-free environment

When a buyer places an order or submits an inquiry, it immediately creates a new ticket for the consumer.


This plugin provides valuable features for managing customer orders.

Easy to integrate

Integrating this plugin is very straightforward. Copy-paste your SubdomainUsername, and Access token from your Zendesk account, save changes, and your WooCommerce store is now integrated with your account.

Keep track of orders and emails in one place

When an order or inquiry is placed by the buyer, a new ticket is automatically generated in Zendesk for the customer. You are notified via email and in your account. You can easily follow up on the relevant ticket accordingly.

Sort customer orders easily

You can sort and arrange customer orders based on status, customer name, tags, priority levels, etc.

Make notes and tag teammates for easy management of customer-related issues

You can make notes for your consideration and assign the ticket or task to the relevant team member according to the inquiry made by your customer. You can proceed with all internal and external communication on the same ticket without notifying the customer, by setting the access level for different accounts in Zendesk.

Scrutinize your orders by the status

With Zendesk support integration, you have the capability to filter the orders based on the status of the order.

Set priority levels for your customer’s inquiry

Depending on the severity of the issues, you can set priority levels for inquiries made by your clients.


The pricing for this plugin is 129$ per year and is payable annually.


Inbound contact has a 10 to 15 times greater chance of converting to sales than other types of leads.

You can use Mezchip for your WooCommerce store to communicate with potential and existing customers across channels.

You can easily integrate email, Facebook, Instagram, & Whatsapp, into a single platform to resolve customer queries and convert leads.

Mezchip Dashboard

Mezchip includes several useful capabilities, such as

  • order tracking
  • responding to customer inquiries across social media dm’s
  • creating custom channels, &
  • managing cancellations & returns

All of these fantastic capabilities come at a very low cost, making it simple to convert leads and keep your customers happy at all times.


Manage customer queries across Email, Facebook/Instagram DM’s and Whatsapp :

View and Respond to customer queries across your existing support platforms all from one place. Save time, get repeat customers and build your brand value.

View and manage your Store orders from a single platform:

Just enter order details and get access to the entire details of the order, payment, and shipment details. Track shipments, update order details, and cancel orders all from one place. No more juggling between your Store and support channels.

Create Custom Channels:

You can create channels for support queries from phones or messages. Track in real-time unresolved dialogues.

Get Push Notifications:

Get instantly notified of customer messages across any channel. No more missing out on leads or customer queries. 

Integrate Multiple Stores and channels:

With Mezchip you have the ability to integrate multiple Woocommerce stores and support channels all from a single dashboard at a very low cost.

Sort and prioritize customers and tickets:

Sort tickets by tags and stay on top of each conversation

Collaborate with team members:

Assign tickets to team members, set up rules to auto-assign dialogues to the team, collaborate and respond to multiple queries at the same time

Pricing :

Starts at $29/ month for 750 tickets 

In Summary

Choosing a customer support app begins with determining the functionality you require.

The best method to find out is to speak with your customer service employees, who are familiar with the procedures you have in place daily.

Everyone else will most likely find a solution that provides all of the features and capabilities they require without breaking the budget.

Take the time to understand what you need and which tools you’ll need to meet those needs.

In deciding between Zendesk vs Mezchip understand how many tickets your agents are handling on a daily basis.

When you have all the items nailed down, finding the perfect solution in your budget becomes a lot easier.

Then it’s just a matter of putting the options to the test and seeing what works best.

Finding a single platform for all client interactions, from automated tickets and social media conversations to knowledge bases, and managing customer orders, is the safest bet.

Start your free trial with Mezchip to begin your journey of growth by driving excellent customer service.