Whatsapp Business API and Whatsapp Business are two different apps that you can use to develop your business. Both these apps offer the same features like sending instant messages, making calls, and much more. However, there are some differences between them that you should know about before choosing one of them.
What is Whatsapp API?
Whatsapp Business API is a commercial solution that enables you to send professional messages, including photos and videos, to your customers and potential customers. The API uses the power of WhatsApp’s text messaging and voice-calling features to deliver your messages in real time.
What is Whatsapp Business?
WhatsApp Business is a messaging app that allows you to create groups, share files and send messages. It is easy to use and allows you to communicate with your clients, colleagues, and employees without worrying about the cost of calling or sending text messages.
The Subtle Difference Between Whatsapp API and Whatsapp Business
Even though both are Whatsapp programs, they differ in several ways. Here, we’ll examine how they differ from one another.
Whatsapp API message is sent with a registered phone number of the company.
When you send a message with the Whatsapp Business API, it is sent to the phone number that you registered for your company. This means that if someone else were to send an SMS or MMS with this number, they will be able to view it as though it were sent from your device.
However, when sending a WhatsApp Business API message using your account and not being logged in as a venture’s owner (or vice versa), all messages are sent through Whatsapp’s servers and not directly onto another person’s device. The only way someone could see this type of message is if they somehow figured out their IP address – which isn’t easy.
Whatsapp Business API can only be used by companies approved by WhatsApp.
Only the companies that Whatsapp has approved can use WhatsApp Business API. It’s a part of WhatsApp Business. Companies can use it for marketing purposes only and not for personal use.
Whatsapp API is an ideal choice for businesses
- Whatsapp Business API is an ideal choice for businesses to send instant messages or alerts in bulk to their clients and customers.
- It’s a paid service, so you don’t have to worry about losing money with this platform.
- The Whatsapp API provides you with the opportunity to reach out to your customers. The channels include SMS, emails, and mobile app push notifications at any given time of day or night.
Whatsapp Business App is a free application
Whatsapp Business App is available on Google Play Store or Apple App Store. Users can download it on any device with an active mobile number and internet connection. The app is available for both Android and iOS platforms. Anyone with a smartphone or tablet can use it, irrespective of the operating system they use.
You can also make use of this tool if you want to build your own business through WhatsApp marketing strategies.
You can have everything with a Whatsapp Business account
With a Whatsapp Business account, you can have chats, make calls, write stories, change display pictures and status, etc. This platform lets businesses communicate with their customers in real time. You can check out the features of this platform here: https://business.whatsapp.com/.
Both applications are useful for business purposes
Both Whatsapp API and Whatsapp Business are apps for commercial purposes. But the way of developing them is different.
WhatsApp API is a service that companies can use after getting approved by WhatsApp. Therefore, it is an ideal choice for businesses to send instant messages or alerts in bulk to their clients and customers.
On the other hand, it’s difficult to use WhatsApp Business without their approval. You need their help because of some limitations regarding their usage. Some of these limitations are 50K characters per message and alert etc.
Conclusion
We have discussed two different types of Whatsapp: Whatsapp Business API and Whatsapp Business and how to use them. Now you know the difference between these two, which one is better for your company? We can answer this question with a simple question: Which one suits your business needs? We hope this help you in scaling up your company.